Your voice is your identity—what happens when it's no longer under your control?

An interactive installation with Sir Stephen Fry that confronts the future of AI, identity, and truth

Directed by Shehani Fernando, Halsey Burgund and Francesca Panetta

VOCALIZE

In a world where people’s voices, faces, and words exist online—what happens when they no longer have control?

Through the power of immersive storytelling, Vocalize places participants inside a playful yet unsettling experience that reveals just how easily artificial intelligence can manipulate identity and truth.

Step into a soundproof booth and enter the fictional world of Vocalize Talent Agency, where an interactive voiceover training session awaits. Led by an AI-powered vocal double of Sir Stephen Fry, you'll learn the tricks of the trade and record your very own professional voice reel. But just as you’re finding your voice, things take an unexpected turn…

By putting audiences at the center of the action, the installation offers a powerful, hands-on encounter with AI — and the questions it raises.

The installation attracted over 1000 people. Social psychologist Melisa Basol carried out evaluation on-site through 40 interviews, finding that 42.5% of the sample reported a substantial increase in awareness of AI voice cloning capabities.